Blog | Idiro

Naughty or nice? Idiro helps Santa decide

Author:

Simon Rees

Idiro running SNA workshop at IQPC telecomms conference, London

Events

Author:

Simon Rees

What about the people who do not use the internet?

Word-of-mouth

Author:

Simon Rees

We, the internet generation (if you are reading this you are almost certainly online) sometimes forget that many people do not use the internet. This week I was surprised to read that in the UK, 27% of the population still do not use the internet. according to this report (download). Note that this measure is different to (and, I think more useful than) measurements of internet connections or PCs.

Interesting stats from the Word-of-mouth marketing association

Word-of-mouth

Author:

Simon Rees

The USA-based Word-of mouth marketing association (WOMMA) comes out with some useful stuff from time to time, and the infographic shown below has some titbits in it. Of course, it's USA-focussed - and it's lacking the detailed references that would increase its credibility, but nevertheless, it's interesting. For more, browse to WOMMA's resources section, or show up at their conference next month.

Alcohol does not cause promiscuity and violence - your friends do

Word-of-mouth

Author:

Simon Rees

Research shows that face-to-face influence is more important than online

Word-of-mouth

Author:

Simon Rees

We all knew this, right?

Use of language on Twitter can identify gender?

Author:

Shane Brennan

Social media sites such as Twitter, Tumblr and Facebook can anonymize the identity of a user, while at the same time enabling them to relate a wide variety of information, comment and opinion. The sometimes spurious link between on-line identify and the message portrayed can be used to impersonate real or fictional personalities, occasionally providing a seeming credible account of current news and events [1]. However, a recent paper published by John D.

Data-mining Facebook

Author:

clare.curtin

As we all know one of the largest social networks currently available on the Internet is Facebook, with approximately 600 million active users, and upwards of a billion links (as of June 2011). One could do a lot of interesting data mining if you could get your hands on Facebook's data...and it seems you can. Apparently, almost 75% of Facebook users enable the default privacy that exposes their private data to web-crawlers.

How many friends are too many?

Social Network Analysis is predicated upon the assumption that people tend to maintain links with their friends over time, by calling, texting, sending IM and otherwise interacting over various forms of Social Media. However, there tends to be an upper limit to the number of meaningful social relationships that can be maintained [1], even through the relative convenience of online networking through Facebook, MySpace, Sina Weibo, Studivz or Twitter to name but a few.

We are all influencers

As the discipline of social network analysis (SNA) develops and experiences wider adoption it has become clear , at least to us here in Idiro, that there are a number of erroneous ideas circulating which undermine the integrity of social network analysis as it is applied to telecoms. GCJK9UN3TAF3

Sharing information corrupts wisdom of crowds

Although the actions of individuals have been known to be influenced by trends within their social network [1], their opinions and estimation processes may also be affected. In a recent study published by Jan Lorenz and Heiko Rauhut of ETH Zurich, Switzerland [2], and described by Wired.com [3], the ability of crowds to accurately estimate a particular attribute declined as their knowledge of others' choices increased.

Global Smartphone Market will grow 49.2% in 2011

Company

According to recent statistics by IDC, the research firm predicts that the Smartphone sector will grow four times faster than the wider phone market, with Android devices expected to lead the space.

Idiro's recent study researching virality, also found that smartphones are without doubt the most viral of handsets, we found the iPhone, Android and Blackberry to the be the most viral. Using Idiro's analytics, mobile operators can benefit from better marketing solutions to increase acquisition, data driven usage, customer retention and reduce churn.

clare.curtin's blog

Number Portability brings about the launch of "Double Bonus" promotion for Vodafone Ghana

Telecoms

As the NCA (National Communications Association) prepares to launch Mobile Number Portability in July, operators have started campaigns that will help retain their existing customers and also win some of the customers off their competitors. Vodafone Ghana has taken the lead in an attempt to improve their market share, from last Wednesday anyone who buys a new Vodafone Ghana Sim Card will enjoy double bonus on every amount they recharge for a period of 90 days from the date of purchase.

New Guidelines by UK's Telecommunications Regulator, Ofcom

Telecoms

Enabling mobile users in the UK to port their numbers to a new service provider within hours. To switch operator customers require a PAC(Porting Authorisation Code) from the operator they are churning from, new rules state operators must provide PACs immediately over the phone or within 2 hours via text message. A quicker and easier way of number portability inevitably increases churn for the operator. Implementing and using Idiro's SNA solution can greatly benefit mobile operators in reducing churn and increasing retention.

clare.curtin's blog

Next Best Actions in CRM: Teleconference in May

Events

Next best actions in CRM: Teleconference in May. Forrester Senior Analyst James G. Kobielus will help CRM and Business Process Professionals identify opportunities to implement next-best-action approaches into multi channel CRM processes, such as those for customer services, sales & marketing. He will be discussing some case studies on various vendors including Idiro Technologies. For more information, access the following link http://www.forrester.com/rb/teleconference/next_best_actions_in_crm_maximizing_love/q/id/7654/t/1.

clare.curtin's blog

MORE than 1,000 mobile phone customers a day are switching to different providers in an effort to get a better deal

Telecoms

IIR Conference on Telecoms CEM, CRM & Retention

Events

Idiro Technologies was heavily involved in the recent IIR conference on telecoms CEM, CRM and retention. At the request off IIR, Idiro hosted a one-day pre-conference masterclass on using Social Network Analysis (SNA) for retention and CRM. The masterclass enjoyed a high degree of interaction from the 15 attendees. Two case studies on best practice use of SNA for mobile operators marketing were included, and the participants left with a detailed knowledge of SNA, its implementation, and its benefits.

Lectures on Viral Marketing

Events

“Idiro’s director of sales and marketing, Simon Rees, has been busy educating students on viral marketing on professional marketing courses.

During this quarter he has delivered lectures on viral marketing to students at the Irish Management Institute, the Dublin Institute of Technology and the Digital Marketing Institute.”

clare.curtin's blog

IT Expo 2011 - Miami

Events

Why not check out Idiro's CEO, Aidan Connolly being interviewed at the IT Expo in Miami, earlier this month.

http://www.tmcnet.com/tmc/videos/default.aspx?vid=4079

clare.curtin's blog

Technorati survey: Recommendations of family & friends trusted far more than blogs, social media or traditional media.

The excellent Krishna De has just blogged on the latest Technorati ‘State of the blogosphere’ survey. Of most interest to those into viral marketing or social network analysis is the inclusion of a consumer survey this year.

Despite the proliferation of social media, consumers surveyed said they trusted recommendations from friends and family almost twice as much as those from blogs and social media, and much more

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