Yours truly went to a wedding last weekend. Many of us go through a stage where we go to half-a-dozen weddings in a year, as our friends all seem to get hitched within a couple of years of each other.   And great fun it is too.  There is some anecdotal evidence getting married is contagious - perhaps attending […]

How women influence each other’s purchases

by Simon Rees on May 15, 2014

My wife has just bought a new car.  We made a shortlist and test-drove three, but the early front-runner was the one that her friend Bernie drives and recommended.  And so it came to pass that that she bought the same car as Bernie has. It’s a great car incidentally – but without Bernie’s recommendation, it is […]

At this stage, everyone in marketing understands the power of word-of-mouth – which Tom Fishburne’s cartoon, below, elegantly illustrates. Organisations with link data – telcos, gaming companies, social networks and the like – can take a scientific approach to word-of-mouth marketing (aka influencer marketing) by deploying Social Network Analysis algorithms to target the influencers – or […]

The warmer weather in Northern Europe has put some of us Idiro folk in mind of music festivals.  That reminds us of how we helped a mobile operator not so long ago. This mobile operator customer of Idiro’s, like many of its peers, sponsors music festivals and concerts in order to build brand preference – and […]

Idiro Announces Partnership with Apliman

March 11, 2014

Dublin, Ireland; Beirut, Lebanon: Idiro Announces Partnership with Apliman. Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Apliman, a leading provider of carrier-grade telecom solutions in the Middle East.  This partnership gives Apliman the exclusive right to offer Idiro services in Middle East markets.   Idiro’s Social Network Analysis […]

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How MCI’s ‘friends and family’ tariff and campaign changed telecoms marketing

February 11, 2014

In 1991, US landline carrier MCI launched an offer that was to be copied by fixed and mobile telcos across the world – its ‘Friends and family’ tariff and campaign. Nowadays it is hard to imagine a world without competitive telecoms, but competition in US telecoms had only begun, slowly, from 1984 (in Europe, competitive […]

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Idiro analytics ‘major factor in Santa location choice’

December 20, 2013

Idiro has a long relationship with Santa, as reported in previous blog posts.  Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice. Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the […]

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The Customer Effort Score and contagious complaining

November 19, 2013

In the never-ending quest to find new ways to measure a company’s success with its customers (and to earn fees for the consultants that promote them), the Customer Effort Score has become one of the more fashionable tools. What is the Customer Effort Score? For some years, companies have been exhorted to delight their customers […]

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Great Word of Mouth case studies from the nineteenth century

November 8, 2013

At Idiro, we are constantly searching for word-of-mouth case studies to help our customers understand and apply best practice in word-of-mouth and influencer marketing, in order that they gain maximum value from Idiro’s social network analysis service.  Here are some instructive examples from the past. The New Yorker recently published an article by Atul Gawande […]

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Insights from the IQPC number portability summit

October 10, 2013

I had the privilege of attending the IQPC Number Portability Global Summit earlier this month. Number portability has been important for the development of competition in telecoms.  The conference addressed a wide variety of topics around the subject. Here are some of the points that resonated: According to one speaker, 75 countries have implemented number portability […]

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