Idiro’s Simon Rees has been invited to speak at Ireland’s National Conference on Cloud Computing and Commerce in Dublin City University on the 14th of April 2015. Simon will speak on ‘Analysing customer networks for influencer marketing’ within the conference’s Analytics track.  He explained: “It is an honour to be invited to address this conference. […]

SMS is here to stay

by Simon Rees on February 18, 2015

Many commentators have noted the rise of messaging applications such as Facebook messenger, Google hangouts, WhatsApp and the granddaddy of them all, Skype – and predicted the demise of SMS.  This graph, from Irish regulator COMREG’s Q3 2014 market report, shows it clearly.  We await the Q4 report to see whether Q3 is a blip or […]

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Join Idiro at Mobile World Congress 2015 this March

by Shane Cunnane on January 28, 2015

Idiro are thrilled to announce that we will be attending this years GSMA Mobile World Congress event in Barcelona with our partners, Apliman, from March 2-5. MWC, ‘the world’s greatest mobile event’, acknowledges and showcases that we, as an industry, are on ‘The Edge of Innovation’ and this is something that resonates strongly with all of us here in Idiro. We are […]

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Renaming to Idiro Analytics – A letter from the CEO

by Shane Cunnane on January 20, 2015

Dear customers, We have just renamed our company from Idiro Technologies to Idiro Analytics. It is a minor change but we felt it was important to do as it more accurately reflects the service that we have been delivering to our customers since our inception. While we continue to innovate and develop new technology our customers […]

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Idiro announce St. Valentines Venetian Masquerade Ball fundraiser

January 12, 2015

Idiro are proud to announce the St. Valentines Venetian Masquerade Ball, which promises to be one of the most captivating and enchanting events of the 2015 Dublin social calendar. This event, which will take place in Thomas Prior Hall in Bewleys Hotel, Ballsbridge, will raise much needed funds for two extremely worthy causes; Dogs Trust and Liquid […]

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Some research tidbits for Christmas

December 23, 2014

Over the last couple of weeks a few interesting research items on social psychology and social network analysis have crossed our desks – so we have compiled them into this collection of research tidbits for Christmas.  Enjoy! In-flight influence First up, a study that shows how the decisions of people around us influence our decisions, even if we don’t know the […]

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People and data; a truly symbiotic relationship

December 15, 2014

We need data and it needs us. Every day, businesses are using data to learn more about their customers, better-target their marketing campaigns and increase their ROI. The right data can do a lot for your business, but without the right people to analyse, interpret and utilise it, your business goals can suffer. A problem users […]

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Latest WOMMA study showcases power of Word-Of-Mouth marketing

December 4, 2014

A recent study by the Word of Mouth Marketing Association has produced some interesting and insightful figures relating to the power of Word Of Mouth marketing. The study focused on offline WOM conversations as well as social media. Some of the key points that resulted from the study are as follows: – WOM drives 13% […]

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Idiro sponsor hugely successful Kilkenomics festival

November 18, 2014

Idiro Technologies were proud to sponsor the Kilkenomics 2014 economics and comedy festival last week which, once again, was a huge success in County Kilkenny. Top economists, bankers and academics from all over the world joined Irish economist and broadcaster David McWilliams, along with some of Ireland’s top stand-ups and comedians, for a long weekend of intensely […]

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Idiro Announces Partnership with Newtoms

October 28, 2014

MEDIA RELEASE Atlanta & Dublin – 28th October 2014 NEWTOMS and Idiro Technologies Announce Partnership Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics […]

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