Idiro Technologies, specialists in advanced and predictive analytics, today announced that its CEO, Mr. Aidan Connolly, will speak at CeADAR’s upcoming ‘Big Data Analytics: Technology’s Hottest Trend’ event. CeADAR, the Centre for Applied Data Analytics, will host the event in Stillorgan Park Hotel on September 18th. Idiro’s CEO, Aidan Connolly, will speak at the event about […]

Dublin, 5th September 2014 Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in […]

Measuring ROI Of WOM Marketing

by Shane Cunnane on August 28, 2014

AT&T’s Greg Pharo recently joined Ed Keller of the Keller Fay Group for a webinar on the Return-On-Investment of Word-Of-Mouth (WOM) marketing. He shared insightful information on AT&T’s research into WOM and the significant role it plays in driving new customer acquisition. Keller stated at the beginning of the webinar that in a recent study, […]

Yours truly went to a wedding last weekend. Many of us go through a stage where we go to half-a-dozen weddings in a year, as our friends all seem to get hitched within a couple of years of each other.   And great fun it is too.  There is some anecdotal evidence getting married is contagious - perhaps attending […]

How women influence each other’s purchases

May 15, 2014

My wife has just bought a new car.  We made a shortlist and test-drove three, but the early front-runner was the one that her friend Bernie drives and recommended.  And so it came to pass that that she bought the same car as Bernie has. It’s a great car incidentally – but without Bernie’s recommendation, it is […]

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How to run a successful trial of Social Network Analysis for marketing

May 6, 2014

At this stage, everyone in marketing understands the power of word-of-mouth – which Tom Fishburne’s cartoon, below, elegantly illustrates. Organisations with link data – telcos, gaming companies, social networks and the like – can take a scientific approach to word-of-mouth marketing (aka influencer marketing) by deploying Social Network Analysis algorithms to target the influencers – or […]

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Targeting groups of influencers with music festival VIP tickets

April 29, 2014

The warmer weather in Northern Europe has put some of us Idiro folk in mind of music festivals.  That reminds us of how we helped a mobile operator not so long ago. This mobile operator customer of Idiro’s, like many of its peers, sponsors music festivals and concerts in order to build brand preference – and […]

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Idiro Announces Partnership with Apliman

March 11, 2014

Dublin, Ireland; Beirut, Lebanon: Idiro Announces Partnership with Apliman. Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Apliman, a leading provider of carrier-grade telecom solutions in the Middle East.  This partnership gives Apliman the exclusive right to offer Idiro services in Middle East markets.   Idiro’s Social Network Analysis […]

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How MCI’s ‘friends and family’ tariff and campaign changed telecoms marketing

February 11, 2014

In 1991, US landline carrier MCI launched an offer that was to be copied by fixed and mobile telcos across the world – its ‘Friends and family’ tariff and campaign. Nowadays it is hard to imagine a world without competitive telecoms, but competition in US telecoms had only begun, slowly, from 1984 (in Europe, competitive […]

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Idiro analytics ‘major factor in Santa location choice’

December 20, 2013

Idiro has a long relationship with Santa, as reported in previous blog posts.  Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice. Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the […]

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