People and data; a truly symbiotic relationship

by Shane Cunnane on December 15, 2014

We need data and it needs us. Every day, businesses are using data to learn more about their customers, better-target their marketing campaigns and increase their ROI. The right data can do a lot for your business, but without the right people to analyse, interpret and utilise it, your business goals can suffer. A problem users […]

A recent study by the Word of Mouth Marketing Association has produced some interesting and insightful figures relating to the power of Word Of Mouth marketing. The study focused on offline WOM conversations as well as social media. Some of the key points that resulted from the study are as follows: – WOM drives 13% […]

Idiro sponsor hugely successful Kilkenomics festival

by Shane Cunnane on November 18, 2014

Idiro Technologies were proud to sponsor the Kilkenomics 2014 economics and comedy festival last week which, once again, was a huge success in County Kilkenny. Top economists, bankers and academics from all over the world joined Irish economist and broadcaster David McWilliams, along with some of Ireland’s top stand-ups and comedians, for a long weekend of intensely […]

Idiro Announces Partnership with Newtoms

by Shane Cunnane on October 28, 2014

MEDIA RELEASE Atlanta & Dublin – 28th October 2014 NEWTOMS and Idiro Technologies Announce Partnership Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics […]

Idiro CEO Aidan Connolly speaks at CeADAR ‘Big Data’ events in Dublin & Cork

September 19, 2014

CeADAR, the Centre for Applied Data Analytics, has held a series of open days in Dublin and Cork, focused on demonstrating how it can transform information or ‘big data’, into insight and into value for its industry partners. The event entitled ‘Big Data Analytics: Technology’s Hottest Trend’ included a series of prototype demonstrations along with […]

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Idiro Technologies CEO To Speak At CeADAR ‘Big Data’ Event

September 15, 2014

Idiro Technologies, specialists in advanced and predictive analytics, today announced that its CEO, Mr. Aidan Connolly, will speak at CeADAR’s upcoming ‘Big Data Analytics: Technology’s Hottest Trend’ event. CeADAR, the Centre for Applied Data Analytics, will host the event in Stillorgan Park Hotel on September 18th. Idiro’s CEO, Aidan Connolly, will speak at the event about […]

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Idiro Technologies Announces Deal With Mobile Operator 2degrees To Provide Marketing Analytics

September 5, 2014

Dublin, 5th September 2014 Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in […]

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Measuring ROI Of WOM Marketing

August 28, 2014

AT&T’s Greg Pharo recently joined Ed Keller of the Keller Fay Group for a webinar on the Return-On-Investment of Word-Of-Mouth (WOM) marketing. He shared insightful information on AT&T’s research into WOM and the significant role it plays in driving new customer acquisition. Keller stated at the beginning of the webinar that in a recent study, […]

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Contagion of marriage, divorce, and mobile phone decisions

August 19, 2014

Yours truly went to a wedding last weekend. Many of us go through a stage where we go to half-a-dozen weddings in a year, as our friends all seem to get hitched within a couple of years of each other.   And great fun it is too.  There is some anecdotal evidence getting married is contagious – perhaps attending […]

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How women influence each other’s purchases

May 15, 2014

My wife has just bought a new car.  We made a shortlist and test-drove three, but the early front-runner was the one that her friend Bernie drives and recommended.  And so it came to pass that that she bought the same car as Bernie has. It’s a great car incidentally – but without Bernie’s recommendation, it is […]

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