In 1991, US landline carrier MCI launched an offer that was to be copied by fixed and mobile telcos across the world – its ‘Friends and family’ tariff and campaign. Nowadays it is hard to imagine a world without competitive telecoms, but competition in US telecoms had only begun, slowly, from 1984 (in Europe, competitive […]

Idiro has a long relationship with Santa, as reported in previous blog posts.  Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice. Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the […]

The Customer Effort Score and contagious complaining

by Simon Rees on November 19, 2013

In the never-ending quest to find new ways to measure a company’s success with its customers (and to earn fees for the consultants that promote them), the Customer Effort Score has become one of the more fashionable tools. What is the Customer Effort Score? For some years, companies have been exhorted to delight their customers […]

At Idiro, we are constantly searching for word-of-mouth case studies to help our customers understand and apply best practice in word-of-mouth and influencer marketing, in order that they gain maximum value from Idiro’s social network analysis service.  Here are some instructive examples from the past. The New Yorker recently published an article by Atul Gawande […]

Insights from the IQPC number portability summit

October 10, 2013

I had the privilege of attending the IQPC Number Portability Global Summit earlier this month. Number portability has been important for the development of competition in telecoms.  The conference addressed a wide variety of topics around the subject. Here are some of the points that resonated: According to one speaker, 75 countries have implemented number portability […]

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Idiro Technologies and Manx Telecom announce partnership

October 3, 2013

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Manx Telecom, a provider of world class data centre solutions.  The partnership with Idiro Technologies will combine Manx Telecom’s world class hosting expertise with Idiro’s unique predictive and social network analysis platform, providing the ability to handle big data, […]

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Former Idiro employee, Dr. Daniel Birke, publishes book on social networks

September 29, 2013

A former employee of Idiro, Dr. Daniel Birke, has published a book entitled ‘Social Networks and their Economics – Influencing Consumer Choice’. The book is a practical guide to using Social Network Analysis to understand and influence consumers’ business decisions.  Based in part on Daniel’s experiences during his time at Idiro, the book: Explores network […]

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Nielsen report finds that word-of-mouth is the most trusted source – again

September 24, 2013

Nielsen have just published their latest report on Global trust in advertising and brand messages. It finds, as did the previous report published in 2007, that word-of-mouth is the most trusted source of commercial information. Word-of-mouth communication, sometimes called ‘Earned Advertising’ is a full 15 percentage points above its nearest rival. The accompanying press release […]

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Idiro to speak at IQPC conference on Mobile Number Portability

September 17, 2013

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced it is to speak at the 2013 Global Summit on Number Portability. As described in a recent Idiro blog post, Mobile Number Portability (MNP) is an important topic for nearly all mobile telcos.  Many countries allow customers to switch operators and keep […]

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Idiro celebrates ten years at the forefront of SNA

July 4, 2013

Ten years ago today, our company was formed with the mission of bringing the science of Social Network Analysis to the telecoms industry. Aidan Connolly’s original idea was as simple as it was groundbreaking: to apply the little-known principles of Social Network Analysis, the science of groups, to the call records (CDRs) generated by the […]

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