As a pioneer in the use of Social Network Analysis (SNA) in telecomms marketing, Idiro has been invited to run a workshop at IQPC's upcoming conference in Customer Segmentation & Churn Management in telecoms (November 28th to December 1st, London).
In this workshop, participants will learn how to exploit the technology of Social Network Analysis to improve market targeting for retention, cross-sell, upsell and customer acquisition. More than just Facebook analytics, Social Network Analysis applies to your call records (CDRs) and allows you, the mobile operator, to understand the social behaviour of all your customers. By targeting influencers and the influenced, mobile operators can vastly improve their marketing returns.
Key issues to be discussed during this workshop include:
- Examining the technology of Social Network Analysis, and how it applies to telcos, especially mobile operators
- Establishing how Social Network Analysis can be used in churn management and retention
- Determining how to use Social Network Analysis in other areas of marketing such as cross-sell and customer acquisition
- Calculating the ROI for Social Network Analysis in mobile operator marketing, and understanding how to run a successful implementation project
We look forward to meeting you there!