As the discipline of social network analysis (SNA) develops and experiences wider adoption it has become clear , at least to us here in Idiro, that there are a number of erroneous ideas circulating which undermine the integrity of social network analysis as it is applied to telecoms. GCJK9UN3TAF3
On the 25th of February 2009, Tánaiste and Minister for Enterprise, Trade and Employment, Mary Coughlan T.D. announced the establishment of 5 new Science Foundation Ireland (SFI) Strategic Research Clusters (SRCs). This represents a €23.9 million investment in ground-breaking, collaborative research activities involving seven academic institutions and 22 companies.
Idiro Technologies is part of the “Clique” Strategic Research Cluster, along with IBM and Norkom Technologies. SFI awarded Clique a grant of €3.56 million. University College Dublin is the
London, 22nd October 2009:
John Belchamber of Telefónica O2 UK has tonight been awarded the ‘Data Professional of the Year’ award at the 2009 Data Strategy Awards. In their citation, the judges noted Mr. Belchamber’s implementation of Social Network Analysis technology within O2 marketing among his other achievements.
O2 and Idiro also featured in the previous year’s Data Strategy Awards, where they jointly won not only first prize within their category, but also the Grand Prix award of the night.
Idiro is providing Pro Bono consultancy and resources to assist Reach Out in developing a community presence.
In progressing its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.
Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with
Stratecast, a division of analyst group Frost & Sullivan, classified Idiro Technologies as one of ten companies to watch in 2010 in a recent report.
The privately-distributed report is titled: "Global OSS/BSS Rat Pack - Stratecast's 10 To Watch in 2010", published January 2010. "The Rat Pack OSS/BSS suppliers described in this report present the market with innovative new concepts and capabilities," reads Stratecast's description of the paper.
"We're very pleased to be highlighted in this report. It goes a long way toward
During the first half of this year we have been talking with two mobile operators who have piloted the use of Social Network Analysis (SNA) in marketing, but in both cases the trials failed. At the end of the project the mobile operator, having invested significant time and money in running a trial, is none the wiser which got me to wondering why are so many operators still failing to get real benefit from SNA trials.
Seth Godin, author of ‘Unleashing the ideavirus’ made a list in his blog post yesterday of twenty reasons why a person might want to talk (or of course to write) about your stuff. What’s particularly inspiring about it is the broad spread of motivations that he says a person can have (he’s right, of course) for passing on a message.
Of course, some of these (e.g. “...because I'm angry and I want to enlist others in my outrage”) are almost
The excellent Krishna De has just blogged on the latest Technorati ‘State of the blogosphere’ survey. Of most interest to those into viral marketing or social network analysis is the inclusion of a consumer survey this year.
Despite the proliferation of social media, consumers surveyed said they trusted recommendations from friends and family almost twice as much as those from blogs and social media, and much more
