Social media sites such as Twitter, Tumblr and Facebook can anonymize the identity of a user, while at the same time enabling them to relate a wide variety of information, comment and opinion. The sometimes spurious link between on-line identify and the message portrayed can be used to impersonate real or fictional personalities, occasionally providing a seeming credible account of current news and events [1]. However, a recent paper published by John D.
As we all know one of the largest social networks currently available on the Internet is Facebook, with approximately 600 million active users, and upwards of a billion links (as of June 2011). One could do a lot of interesting data mining if you could get your hands on Facebook's data...and it seems you can. Apparently, almost 75% of Facebook users enable the default privacy that exposes their private data to web-crawlers.
Social Network Analysis is predicated upon the assumption that people tend to maintain links with their friends over time, by calling, texting, sending IM and otherwise interacting over various forms of Social Media. However, there tends to be an upper limit to the number of meaningful social relationships that can be maintained [1], even through the relative convenience of online networking through Facebook, MySpace, Sina Weibo, Studivz or Twitter to name but a few.
Although the actions of individuals have been known to be influenced by trends within their social network [1], their opinions and estimation processes may also be affected. In a recent study published by Jan Lorenz and Heiko Rauhut of ETH Zurich, Switzerland [2], and described by Wired.com [3], the ability of crowds to accurately estimate a particular attribute declined as their knowledge of others' choices increased.
According to recent statistics by IDC, the research firm predicts that the Smartphone sector will grow four times faster than the wider phone market, with Android devices expected to lead the space.
Idiro's recent study researching virality, also found that smartphones are without doubt the most viral of handsets, we found the iPhone, Android and Blackberry to the be the most viral. Using Idiro's analytics, mobile operators can benefit from better marketing solutions to increase acquisition, data driven usage, customer retention and reduce churn.
As the NCA (National Communications Association) prepares to launch Mobile Number Portability in July, operators have started campaigns that will help retain their existing customers and also win some of the customers off their competitors. Vodafone Ghana has taken the lead in an attempt to improve their market share, from last Wednesday anyone who buys a new Vodafone Ghana Sim Card will enjoy double bonus on every amount they recharge for a period of 90 days from the date of purchase.
Enabling mobile users in the UK to port their numbers to a new service provider within hours. To switch operator customers require a PAC(Porting Authorisation Code) from the operator they are churning from, new rules state operators must provide PACs immediately over the phone or within 2 hours via text message. A quicker and easier way of number portability inevitably increases churn for the operator. Implementing and using Idiro's SNA solution can greatly benefit mobile operators in reducing churn and increasing retention.
Next best actions in CRM: Teleconference in May. Forrester Senior Analyst James G. Kobielus will help CRM and Business Process Professionals identify opportunities to implement next-best-action approaches into multi channel CRM processes, such as those for customer services, sales & marketing. He will be discussing some case studies on various vendors including Idiro Technologies. For more information, access the following link http://www.forrester.com/rb/teleconference/next_best_actions_in_crm_maximizing_love/q/id/7654/t/1.
Idiro Technologies was heavily involved in the recent IIR conference on telecoms CEM, CRM and retention. At the request off IIR, Idiro hosted a one-day pre-conference masterclass on using Social Network Analysis (SNA) for retention and CRM. The masterclass enjoyed a high degree of interaction from the 15 attendees. Two case studies on best practice use of SNA for mobile operators marketing were included, and the participants left with a detailed knowledge of SNA, its implementation, and its benefits.
