Case Studies & White Papers

Welcome to the SNA case studies section of our web site. Please click on the links to find out more about the range of marketing activities that our customers have used Idiro SNA Plus for, and what the have achieved using our software.

List of Case Studies *

New white paper: The virality of smartphones

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Learn how smartphones can be used to reduce churn and improve customer acquisition

Using Social Network Analysis for marketing

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Explains how mobile operators can use SNA in marketing

Showing ROI of Social Network Analysis

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Showing the return on investment of Idiro SNA Plus

Using Idiro SNA Plus to drive retention

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Outlines how SNA can be used to predict churners

Using SNA to drive the adoption of a new tariff (rate plan)

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This paper explains how SNA can be used to drive the viral adoption of a new calling tariff (rate plan)

Using SNA to launch a new handset

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Using SNA to drive the viral adoption of a new handset

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