Next best actions in CRM: Teleconference in May. Forrester Senior Analyst James G. Kobielus will help CRM and Business Process Professionals identify opportunities to implement next-best-action approaches into multi channel CRM processes, such as those for customer services, sales & marketing. He will be discussing some case studies on various vendors including Idiro Technologies. For more information, access the following link http://www.forrester.com/rb/teleconference/next_best_actions_in_crm_maximizing_love/q/id/7654/t/1.
Idiro Technologies was heavily involved in the recent IIR conference on telecoms CEM, CRM and retention. At the request off IIR, Idiro hosted a one-day pre-conference masterclass on using Social Network Analysis (SNA) for retention and CRM. The masterclass enjoyed a high degree of interaction from the 15 attendees. Two case studies on best practice use of SNA for mobile operators marketing were included, and the participants left with a detailed knowledge of SNA, its implementation, and its benefits.
“Idiro’s director of sales and marketing, Simon Rees, has been busy educating students on viral marketing on professional marketing courses.
During this quarter he has delivered lectures on viral marketing to students at the Irish Management Institute, the Dublin Institute of Technology and the Digital Marketing Institute.”
Why not check out Idiro's CEO, Aidan Connolly being interviewed at the IT Expo in Miami, earlier this month.
http://www.tmcnet.com/tmc/videos/default.aspx?vid=4079
