As the NCA (National Communications Association) prepares to launch Mobile Number Portability in July, operators have started campaigns that will help retain their existing customers and also win some of the customers off their competitors. Vodafone Ghana has taken the lead in an attempt to improve their market share, from last Wednesday anyone who buys a new Vodafone Ghana Sim Card will enjoy double bonus on every amount they recharge for a period of 90 days from the date of purchase.
Enabling mobile users in the UK to port their numbers to a new service provider within hours. To switch operator customers require a PAC(Porting Authorisation Code) from the operator they are churning from, new rules state operators must provide PACs immediately over the phone or within 2 hours via text message. A quicker and easier way of number portability inevitably increases churn for the operator. Implementing and using Idiro's SNA solution can greatly benefit mobile operators in reducing churn and increasing retention.
London, 22nd October 2009:
John Belchamber of Telefónica O2 UK has tonight been awarded the ‘Data Professional of the Year’ award at the 2009 Data Strategy Awards. In their citation, the judges noted Mr. Belchamber’s implementation of Social Network Analysis technology within O2 marketing among his other achievements.
O2 and Idiro also featured in the previous year’s Data Strategy Awards, where they jointly won not only first prize within their category, but also the Grand Prix award of the night.
