OFCOM, the UK communications regulator has just released its latest report on complaints about major telecomms providers in the UK. Some operators attract far more complaints than others. Of the mobile operators, Three UK attract a consistently high level of complaints, and O2 UK customers consistently complain the least, an impressive achievement by O2.
As Mr. Tom Fishburne says in yet another insightful cartoon and blog post, successful word-of-mouth marketing over anything other than the very short term isn't a simple matter of making a brilliant video, watching it go viral and waiting for the sales (or donations) to roll in.
We, the internet generation (if you are reading this you are almost certainly online) sometimes forget that many people do not use the internet. This week I was surprised to read that in the UK, 27% of the population still do not use the internet. according to this report (download). Note that this measure is different to (and, I think more useful than) measurements of internet connections or PCs.
The USA-based Word-of mouth marketing association (WOMMA) comes out with some useful stuff from time to time, and the infographic shown below has some titbits in it. Of course, it's USA-focussed - and it's lacking the detailed references that would increase its credibility, but nevertheless, it's interesting. For more, browse to WOMMA's resources section, or show up at their conference next month.
