Although customer acquisition is usually a key objective for mobile operators, most mobile markets in the developed world are now saturated or approaching saturation.  As a result, new mobile customer acquisition has become increasingly difficult. 

The power of Viral Marketing

However, research shows that when mobile customers change operator, they are heavily influenced by their friends in their decision.  This is due not only to the normative pressure that all social groups exert on their members, but also (in nearly all markets) to the differential between on-net and off-net call charges.  This simple fact makes viral marketing techniques particularly suitable for customer acquisition campaigns, be they member-get-member or direct acquisition campaigns.

We work with mobile operators to design a customer acquisition campaign for maximum viral transmission.  We also use our analytics platform to identify a target group for the campaign. Our long experience in working with mobile operators in viral marketing means that we can share a wealth of best practice. 

To learn more about the benefits that Idiro Acquisition can bring to your company, contact Idiro on +353 76 670 9533 or  via sales@idiro.com.