Studies show that people are usually more heavily influenced by their family and friends than by advertising. It makes sense, doesn't it? What your spouse thinks means more to you than a flashy billboard. But are you making an effort to reach customers through the people around them? Idiro Customer Intelligence is a unique software application that enables telecommunications providers to do just that. For the first time, you can execute true Viral Marketing campaigns by understanding which of your customers are not only valuable, but influential.
Below is an example of how Idiro Customer Intelligence thinks:
Which customer is more valuable?
In the mobile phone business, it would certainly be Fabrizio. He uses new technology and has a high spend, but most importantly, he is well connected and influential. You wouldn't want to lose him, as you might also lose a number of his friends. However, most of today's customer analysis applications would categorise John as more valuable, simply because he has a higher usage and spend. Idiro allows you to avoid this pitfall.