How does it work?

Idiro Customer Intelligence uses your call data records to deconstruct your customer base into social communities, and assigns a role to each person in their community. Idiro allows you to see the centres of influence in your subscriber network and use that information for highly targeted marketing and churn management.

Features

• Integration with your existing CRM and MIS infrastructure
• Identification of up-selling and cross-selling opportunities
• Identification of subscriber acquisition and retention opportunities
• User community development for interactive applications such as gaming and content sharing
• Personalisation of your customer communications
• A highly scalable solution for even the largest networks

Analysis of communities in calling networks is the next wave in marketing strategy for telecommunications. For more detail on our research in this area, please visit our information library.