The family is a very specific type of social network.  Identifying the family (or the household) is now possible using Idiro's new algorithms.

Marketing to closely-knit groups

The benefit of marketing to the entire family or household as a unit is well recognised by the mobile operator community.  For example, family group tariffs provide increased lock-in, and identifying the household unit is essential for selling fixed network services such home phone lines or fixed broadband.  In addition to all this, understanding the family unit adds huge richness to your customer understanding.

To learn more about the benefits that the Idiro Families and Households module can bring to your company, contact Idiro on +353 76 670 9533 or  via sales@idiro.com.