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Idiro Technologies sweeps both category and overall Grand Prix awards in the prestigious Data Strategy Awards

On the evening of October 23, Idiro was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.

The Grand Prix award distinguishes the most innovative project in the contest . Winning both of these prestigious industry awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, beating out many veterans of business and data analysis.

Idiro’s winning entry was based on a project completed for Telefónica O2. The project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.

The project also allowed O2 to study the viral diffusion of the iPhone and the level of viral spread of other products over time.

“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and O2 who helped bring this project to life. O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications,” says Aidan Connolly, CEO of Idiro Technologies.

The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business.

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