How does it work?
Idiro Next Best Activity has a diagnostic engine that informs the sales representative which offer is appropriate for the customer. The engine is fuelled by a data mart containing variables such as churn likelihood and loyalty offer eligibility. Once the right type of intervention for the customer has been verified a real-time decision engine selects offers for which the customer qualifies. A self-learning Prioritisation Engine puts the most effective intervention first, in order to prioritize effective interventions and discard ineffective ones. This prioritisation ensures operational efficiency.
The Idiro NBA application updates itself in real time with the results of your customer interactions and re-prioritises offers according to success rates. This automated self-learning means that your customer interventions will not only have immediate improvements in terms of better matching of customers and new offers, but steadily increasing improvement in CSR performance.
What you can do with Idiro Next Best Activity:
- Make the most appropriate offer to each customer on a real-time basis
- Have offers automatically ranked according to their estimated effectiveness
- Automatically tailor scripts for operators to use when making an offer
- Create new offers on an ad-hoc basis
- Deploy functionality across multiple channels, such as IVR and the Web
- Integrate with Campaign Management applications
- Access hourly/daily/weekly activity reports
- Incentivise staff for successful care and sales activity
To request more information about an Idiro NBA implementation, please click here