Idiro Technologies are global pioneers in Social Network Analysis for the telecoms industry. For over seven years we have delivered outstanding business results for mobile operator customers with regard to viral marketing, customer acquisition campaigns and churn prediction. We have worked with Tier 1 customers from across the globe, including North America, Europe, Asia and the Caribbean.

In the same way that people share personal information with their friends, they tell others if they are unhappy with their mobile phone company or if they have changed network. By analysing a selection of a mobile operator’s call records, Idiro’s algorithms build a social network model of the operator’s customer base.  This defines the communities and the levels of influence that each individual has within their community and across the wider network.

Understanding and harnessing the social relationships within your customer base allows you to increase your marketing potential, particularly in relation to:

• Retaining customers
• Acquisition
• Cross-sell and up-sell
• Identifying Families & Households
• Rotational Churn

Idiro Technologies have developed an award-winning solution to predict and reduce churn based on community behaviour. What sets us apart is that we can predict what your customers are going to do in the future rather than simply analyse what they have done in the past. The benefits are clear: lower customer churn and improved customer acquisition rates.

To learn more about the benefits that SNA for Mobile can bring to your company, contact Idiro on +353 76 670 9533 or via experts@idiro.com.