Idiro Technologies has developed a solution to predict churn based on community behaviour. In the same way that people share any personal information with their friends, they tell others if they are unhappy with their mobile phone company or if they have changed network. By analyzing a selection of a mobile operator’s call records, Idiro’s algorithms build a social network model’ of the operator’s customer base.  This defines the communities within and, equally important, the levels of influence that each individual has within their community and across the wider network. 

Contagious Churn

Subscribers who are in the environs of recent churners will experience increased pressure from their friends to move networks.  We have seen this ‘contagious churn’ phenomenon  numerous times with leading mobile phone companies.  The role of the community in churn contagion is crucially important in determining levels of churn contagion, because community members exert a higher influence on each other than can be measured by pure calling circle data. 

One of Idiro’s mobile phone operator customers found that by implementing the Idiro Retention module, churn predictive accuracy increased by 66%.  This typically translates into a 66% increase in retention campaign success, with corresponding decrease in churn rates.

To learn more about the benefits that Idiro Retention can bring to your company, contact Idiro on +353 76 670 9533 or  via sales@idiro.com.